'- ECOSMEC Co., Ltd. is a beauty brand company founded in November 2022 by president Kim Ji-eun, who has 20 years of experience as a beauty marketer at various cosmetics companies, and director, Hong Kang-young, who has 20 years of experience as a cosmetics product developer in all cosmetics categories (facial skin care, makeups, cleansing, hair and body care) of beauty brands.

- After the establishment of the corporation, the company has started its business in earnest in May 2023 with the launch of its first brand, Pureteen, based on green grape, Shinemuscat, and the anti-aging functional skincare brand SO BASE in October 2023.

- "SO BASE" plans to expand its product lineup in 2024 as a brand that pursues the use of functional cosmetics such as wrinkle improvement, lifting, and skin elasticity enhancement in a simple and convenient way.